This integration enables AI-powered insights and analytics features to help you understand and improve your website's performance.
Prerequisites
Before you begin, ensure you have:
A Bramework account (Owner access required for integrations)
Admin access to your Google Analytics property
Verified ownership of your website in Google Search Console
A subscription plan that includes analytics features (or active trial)
Step 1: Navigate to Integrations
1. Log in to your Bramework account
2. Click on your profile icon in the top-right corner
3. From the dropdown menu, select "Integrations"
Note: This option is only visible to account owners
User Menu → Integrations
Step 2: Connect Google Analytics & Search Console
On the Integrations page, you'll see three integration options:
1. Locate the "Connect Google Analytics & Search Console" button (blue button with globe icon)
2. Click the button to start the connection process
Note: If the button appears disabled (grayed out), you'll see the message: "Upgrade your plan to connect Google Analytics & Search Console and unlock AI-powered insights." This means you need to upgrade your subscription to access this feature.
Step 3: Authorize Google Access
After clicking connect, you'll be redirected to Google's authorization page:
1. Sign in to your Google account (use the account that has access to your Analytics and Search Console)
2. Review the permissions Bramework is requesting:
View your Google Analytics data
View your Search Console data and metadata
View your basic profile information
3. Click "Allow" to grant access
You'll automatically be redirected back to Bramework's Integrations page.
Step 4: Verify Connection
Once back in Bramework:
1. The button should now show "Disconnect Google Account" in red
2. You'll see your connected Google account email displayed
3. Your Google Analytics and Search Console data will begin syncing
Initial sync may take 15-30 minutes. You can proceed to set up your analytics while data syncs in the background.
Step 5: Access Your Analytics Dashboard
From Your Project Dashboard
1. Navigate to Dashboard in the left sidebar
2. Select your project
3. In the project header, look for the toggle button (chart icon)
4. Click to switch to "Analytics Dashboard"
Step 6: Generate AI Insights
Once in your Analytics Dashboard:
Finding the Generate Insights Feature
1. Look for the "AI Insights" section
2. You'll see a purple button with a sparkle icon (✨) labeled "Generate New Insights"
Generating Your First Insights
1. Click "Generate New Insights"
2. The button will show "Generating..." with a spinning animation
3. Wait 1-2 minutes for AI to analyze your data
4. New insights will appear as cards below
Understanding Insight Cards
Each insight card displays:
Type indicator: Color-coded icon showing insight category
🟢 Green = Performance insights
🔵 Blue = Content insights
🟣 Purple = SEO insights
🟠 Orange = Engagement insights
"New" badge: Appears on unread insights
Title: Brief description of the insight
Summary: 2-3 sentences explaining the finding
Key Recommendations: Actionable steps with bullet points
Expected Impact: Green badges showing potential improvements
Managing Insights
For each insight, you can:
Mark as read: Click the purple "Mark as read" link (removes "New" badge)
Mark as implemented: Click green "Mark as implemented" after taking action
Delete: Click red "Delete" to remove insights you don't need
Expand details: Click "Show more" to see full analysis
Step 7: Using Nova Analytics Chat
Accessing Nova Analytics
Look for the purple chat bubble in the bottom-right corner of your Analytics
Dashboard:
Shows Nova icon with a green online indicator
Hover to see "Chat with Nova Analytics" tooltip
Starting a Conversation
1. Click the chat bubble to open Nova Analytics
2. The chat window expands showing:
Purple header with "Nova Analytics - AI-Powered Insights Assistant"
Chat conversation area
Text input field at bottom
Asking Questions
Type your questions naturally, for example:
"What are my top performing pages?"
"How has my traffic changed this month?"
"Which keywords drive the most clicks?"
"Why did my bounce rate increase?"
Quick Actions
Use the quick action buttons for common queries:
"Top Pages" - See your most visited content
"Traffic Trends" - Analyze visitor patterns
"SEO Tips" - Get optimization recommendations
Chat Features
Minimize: Click the down arrow (⌄) to minimize the chat
Conversation history: Scroll up to see previous messages
Context-aware: Nova remembers your conversation context
Real-time data: Responses based on your current analytics
Understanding Your Analytics Features
Main Dashboard Sections
1. Metrics Overview
Sessions, Page Views, Users, Bounce Rate
Toggle between Last 7 Days, Last 30 Days, etc.
Individual refresh buttons for each metric
2. Top Pages
Shows your most visited pages with view counts
Sortable by different metrics
3. Search Performance
Top search queries from Google
Click-through rates and impressions
Average position tracking
4. AI Insights Section
Generated insights appear here
Badge shows count of unread insights
Empty state guides you to generate first insights
Best Practices
For Optimal Results:
1. Wait for sufficient data: Allow at least 30 days of data before generating insights
2. Regular insight generation: Generate new insights weekly or after major changes
3. Act on recommendations: Mark insights as implemented to track progress
4. Use Nova for clarification: Ask follow-up questions about insights
Managing AI Word Usage:
Each insight generation uses AI words (3x multiplier)
Nova Analytics responses also consume AI words (3x multiplier)
Monitor usage in Account Settings
Prioritize high-value questions and insights
Troubleshooting
Common Issues and Solutions:
"Connect" button is disabled:
Upgrade your subscription plan
Ensure you're logged in as the account owner
No data showing after connection:
Wait 24-48 hours for initial data sync
Verify Google Analytics is properly installed on your website
Check that your Search Console property is verified
"Generate Insights" not working:
Ensure you have at least 30 days of analytics data
Check your AI word balance in account settings
Try refreshing the page
Nova Analytics not responding:
Check your internet connection
Ensure you have remaining AI words
Try closing and reopening the chat
Disconnecting Integration
If you need to disconnect:
1. Go to profile menu → Integrations
2. Click "Disconnect Google Account" (red button)
3. Confirm disconnection
4. Your data will be retained but won't update
Privacy & Security
Bramework only accesses analytics data in read-only mode
No changes are made to your Google accounts
Data is encrypted in transit and at rest
You can revoke access anytime from Google Account settings
Compliant with GDPR and privacy regulations
Need Help?
In-app support: Click the help icon or chat widget
Email: support@bramework.com
Knowledge base: Access from the Help menu
Include details: Screenshot errors and provide your account email